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Launch1d ago

AI Builders Must Focus on Data to Stay Ahead

Knowledge at Wharton1 min brief

In brief

  • A content generation startup called Jasper lost its business when ChatGPT launched.
  • Jasper used a foundation model that others could also access.
    • This means Jasper did not have a unique advantage.
  • Building on top of a shared model is not a good strategy.
  • But just having data is not enough.
  • The data must help improve the AI system over time.
  • The key to success is creating a system where user actions improve the AI in real time.
    • This creates a big advantage that gets bigger with scale.
  • The future of AI development will depend on this approach.

Terms in this brief

Foundation Model
A large language model trained on vast amounts of data that can be fine-tuned for specific tasks. Unlike models built from scratch, foundation models provide a pre-trained base that others can adapt, but they may lack unique advantages without specialized data or methods.

Read full story at Knowledge at Wharton

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