Amazon Launches AI Shopping Assistant for Retailers
In brief
- Amazon has created a new AI shopping assistant for retailers, called Agentic Shopping Assistant on AWS, which is based on its own Alexa for Shopping technology.
- This technology matters because it can help retailers increase sales and improve customer experience.
- Amazon's AI shopping assistant drove nearly $12 billion in incremental sales last year alone.
- Conversational shopping sessions using this technology convert at 3.5 times the rate of traditional keyword search, and retailers can launch their own conversational shopping experiences in weeks with the help of AWS experts and system integrator partners, and more retailers are expected to start using it soon.
Terms in this brief
- Agentic Shopping Assistant
- An AI tool developed by Amazon for retailers to enhance shopping experiences through conversational interactions. It uses technology similar to Alexa but tailored for retail settings, helping increase sales and customer satisfaction.
Read full story at About Amazon →
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