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Launch4d ago

Apple Approves First AI Agent for Messages for Business

TechCrunch1 min brief

In brief

  • Apple has approved an AI agent called Poke to run on its Messages for Business platform.
  • Poke helps users with daily planning and other tasks via text message.
    • It has sent 100 million messages so far.
    • This approval matters because it opens a new way for businesses to interact with customers through iMessage.
  • Poke will pay Apple for each user, which could be a new revenue stream for Apple.
  • Now Poke will be able to add iMessage to its supported platforms and help more users.

Terms in this brief

AI agent
An AI agent is a program designed to perform specific tasks on behalf of a user or organization. In this case, Poke acts as an AI agent for Apple's Messages for Business platform, helping users with daily planning and other tasks via text messages.
Messages for Business
A service by Apple that allows businesses to communicate with customers through iMessage. The approval of Poke means businesses can now use AI agents like Poke to interact with their customers more effectively.

Read full story at TechCrunch

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