Apple to Unveil New AI-Powered Siri
In brief
- Apple will debut a new version of Siri at its Worldwide Developers Conference.
- The new Siri will run on Google's Gemini AI models and offer features like multi-step functionality and email drafting.
- The improved Siri is a key part of Apple's effort to catch up in the AI race.
- Analysts estimate that Apple's AI push could lead to a 13% increase in earnings per share from accelerated product replacement cycles and a further 16% increase from premium services.
- Apple's new AI strategy will be closely watched as the company tries to regain ground in the AI market.
- The company is expected to reveal more details about its AI plans soon.
Terms in this brief
- Gemini
- A state-of-the-art AI model developed by Google, known for its advanced capabilities in understanding and generating human-like text. It powers the new version of Siri from Apple, enabling features like multi-step functionality and email drafting.
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