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Launch1h ago

Expedia Acquires AI Trip-Planning Startup Layla

Skift1 min brief

In brief

  • Expedia Group acquired Layla, a Berlin-based AI trip-planning and booking startup.
  • Layla uses conversational AI to help travelers plan and book trips with live pricing.
  • The acquisition will help Expedia accelerate its deployment of specialized AI agents.
  • Layla had attracted 5 million euros in funding since its founding in 2023.
  • Expedia will benefit from the acquisition of tech talent and Layla's technology.
  • Expedia's acquisition of Layla will help it compete with other travel companies, and Layla will continue to operate as a standalone product while integrating with Expedia's existing brands and booking systems, Expedia will move forward with new AI technology.

Read full story at Skift

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