L’Oréal’s Virtual Makeup Try-On Lands in ChatGPT
In brief
- L’Oréal has teamed up with OpenAI to bring Maybelline New York’s virtual makeup try-on feature into ChatGPT.
- This collaboration, announced at VivaTech 2026, will let users virtually test makeup products within the AI chatbot.
- The partnership also includes product discovery tools, advertising trials, and AI use in L’Oréal’s research and content creation.
- This integration could revolutionize how consumers interact with makeup products online.
- By leveraging ChatGPT’s conversational interface, Maybelline aims to enhance user engagement and personalization.
- It’s a move that aligns with the beauty industry’s growing embrace of AI to boost customer experiences.
- Looking ahead, this collaboration could pave the way for more interactive shopping tools in AI platforms, potentially transforming how consumers discover and purchase beauty products.
Terms in this brief
- ChatGPT
- A state-of-the-art AI chatbot developed by OpenAI that uses advanced machine learning to engage in human-like conversations. It's known for its ability to understand and generate natural language, making it a popular tool for customer service, information retrieval, and more.
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