New York Requires Labels for AI-Generated Ad Performers
In brief
- New York has implemented a law requiring advertisements to clearly label AI-generated people as synthetic performers.
- The law aims to enhance transparency as AI performers become more common in media.
- Ads that fail to disclose synthetic performers will face penalties of $1,000 for a first violation and $5,000 for further violations.
- The law protects consumers and respects the creative workforce, and New York will continue to monitor the use of AI in advertising.
Terms in this brief
- AI-generated people
- Synthetic individuals created using artificial intelligence, often appearing in advertisements to promote products or services. These AI-generated personas are designed to look and act like real people but are entirely digital creations.
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