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Taylor Swift Files Trademark Applications

Fortune1 min brief

In brief

  • Taylor Swift's company filed trademark applications for her voice and likeness.
    • This is to stop AI-generated voices and images from misleading people.
  • The goal is to prevent people from thinking she endorsed something she did not.
  • Trademark law protects names and images that help consumers identify products.
  • Taylor Swift will likely take more steps to protect her brand from AI misuse.

Read full story at Fortune

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