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General1h ago

Taylor Swift Files Trademark Applications to Fight AI Deepfakes

The Conversation1 min brief

In brief

  • Taylor Swift's company filed trademark applications to protect her voice and likeness from being used in AI deepfakes.
  • Her company wants to stop AI-generated voices and images from misleading people into thinking she endorsed something.
    • This is about trust and consumer protection.
  • The applications show a new legal approach to AI issues, using trademark law to prevent fake endorsements, and Swift will likely continue to fight against AI deepfakes.

Terms in this brief

deepfakes
Deepfakes are AI-generated images or videos that appear to be real but are created using machine learning techniques. They can manipulate someone's voice, face, or actions in a video, making it look like they said or did something they didn't.

Read full story at The Conversation

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