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General3h ago

UK Publishers Can Opt Out of Google AI Search Results

BBC, The Guardian, TechCrunch1 min brief

In brief

  • UK publishers can now choose not to appear in Google's AI search results.
    • This means they can stop Google from using their content in AI summaries.
  • Many publishers have seen a drop in traffic since Google started using AI summaries.
  • They will now have more power to negotiate with Google.
  • Google controls over 90% of the UK's online search market.
  • Publishers that opt out will not get traffic from Google's AI search results.
  • The change will start in the UK and then roll out globally.
  • Google will test the new feature with some UK publishers first, and then it will be available to all publishers.

Terms in this brief

AI search results
These are search outcomes generated using artificial intelligence by platforms like Google to provide concise summaries or answers based on vast amounts of data. They aim to quickly deliver relevant information to users but can sometimes reduce traffic to individual websites as people get answers directly from the search engine.

Read full story at BBC, The Guardian, TechCrunch

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