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Editorial · Business & Funding

The Quiet Shift in AI Spending: Why Companies Are Missing Out on Real Value

3d ago2 min brief

The AI revolution is here, but companies are pouring billions into the wrong places. While 93% of global AI budgets go toward technology-like models, chips, and software-just 7% is spent on training people to use these tools effectively. This spending imbalance isn’t just wasteful-it’s counterproductive. Research from Boston Consulting Group shows that 70% of AI value comes from people and processes, yet companies are neglecting this critical area.

The result? Slow adoption, limited impact, and poor returns. Even though AI adoption has surged-from 55% in 2023 to 88% in 2025-only 39% of organizations see measurable benefits for their bottom line. This isn’t a technology problem; it’s a people problem. Companies are building faster than they’re training, leaving employees unprepared to harness AI effectively.

Worse yet, trust in AI is eroding. Despite greater access to generative tools, workplace use has dropped by 15%. Employees are turning to “shadow AI” tools outside company policy, showing confusion and lack of support. Trust in generative AI fell by 38% between May and July 2025, highlighting a deeper issue: without the right skills, powerful tools don’t transform businesses-they create risk and distrust.

The solution isn’t just technical training. While upskilling employees on how to use AI tools is important, it’s not enough. The real need is for cognitive capabilities-how people interpret, question, and apply AI outputs. These aren’t soft skills; they’re critical thinking skills that help employees recognize bias, challenge assumptions, and communicate effectively with AI.

For example, bias awareness is crucial. Cognitive biases like confirmation bias amplify when AI generates polished, credible outputs that confirm existing beliefs. Training employees to spot these patterns can help them use AI as a tool, not a crutch. The goal isn’t to distrust AI but to use it mindfully, questioning its conclusions and evaluating its suggestions critically.

The shift in AI spending-from speed to discipline-is only beginning. Companies that focus on sustainable AI adoption by investing in people will outpace those stuck in the experimentation phase. The future of AI isn’t just about technology; it’s about building a workforce that can thrive with it.

Editorial perspective - synthesised analysis, not factual reporting.

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