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General3h ago

US Companies Fined for Deceptive Marketing Claims

IAPP1 min brief

In brief

  • US companies CMG Media Corporation, MindSift, and 1010 Digital Works have agreed to pay $930,000 to settle claims they made deceptive marketing claims.
  • The companies claimed their service could use artificial intelligence to listen to conversations via smartphones and smart speakers to identify consumer interests.
  • The settlement highlights the importance of truthful marketing and the need to protect consumer privacy, with the companies now required to pay a significant fine, and the case will likely influence future marketing practices.

Read full story at IAPP

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